Background
Information
Since November, 2014 the #YouthBaton Project has
focused its efforts on the #YBCleanEnergy Theme both in Kenya, Burkina Faso,
Mozambique and Mali. For Kenya (Kibera and Kisumu), emphasis has been placed on the Effective
Campaign Steps and Strategies that is: Mapping of Current Situation,
Identification of Problem and Formulation of Goals, Change Mapping, Stakeholder
Analysis and Target Audience, Setting Objective for the entire Campaign, Building
Campaign Strategy, Setting Communication Strategy, Drawing and Disseminating
Massages, Planning Activities and
Drawing Timelines, Budgeting, Identifying Communication Vehicles,
Implementation of Campaigns and Campaign Evaluation and Exit.
The Kenyan Teams have so far followed though with the Effective
Campaign Steps and Strategies, and still intends to work on the last Step;
Evaluation and Exit of the Campaign; #YBCleanEnergy Exit Strategy have been
intended for the Streets of Kibera and Kisumu in a event dabbed “Pass the Baton
@ Street Interact”; Street Interact has proven over time to be a most effective
Campaigning tool in various project and political campaigns; during street
interacts, the public is directly engaged and feedback is on the spot, target
in terms of Numbers is projected to be overwhelming and the Campaign massage is
driven home easily home.
Umande Trust in Partnership with Langata Youth Network,
Pamoja Youth Foundation, Tujue Katiba Initiative and Amazon Theatrix has
planned to reach the general public in Kibera and Kisumu with the message
“Refocusing Our Energy; Secure a Life”
Objectives
(i)
Creating awareness
on Clean energy Options in the Community
(ii)
To finalize the
#YBCleanEnergy Campaign; Campaign Exit.
Time, Venue and
Date
The proposed time for the event will be on the 21st
Feb, 2015 form 9am. The event will be held at the following venues: Soweto
Resource Centre, Undugu Gate, Mashimoni Sq. Junction, Mashimoni Bridge, T-Junction
Makina, Toy Market, Bombolulu, 42Market and Kianda Corner for Nairobi and for
Kisumu the Venues shall be decided by the Amazon Theatrix.
Targets:
The event targets the involvement of the general
Public; estimated to be 150 people per Interaction Venue; for Nairobi, the
estimates are 1350people & for Kisumu 3 venues 450people attending and
taking the message home; totaling Up to 1, 800people.
Proposed activities
The following are the proposed activities of the Day:
(i)
Giving out of the
#YBCleanEnergy stickers to the public
(ii)
Theatre Group
performance of #YBCleanEnergy skit, songs and Poem.
(iii)
Introduction of Umande
Trust #YBCleanEnergy options.
(iv)
Public Involvement
(Calling of at least two people from the Public) to share CleanEnergy options
in their houses or community.
Event Description
On the 21st Feb, 2015 the #YouthBaton team
and the Theater Group will be assembling at Umande Trust premises in Nairobi
and Kisumu at 8am to commence the #YBCleanEnergy Exits Campaign.
For the Nairobi Team and theatre Group, they will
commence their event’s journey to Soweto Resource Centre as described in the
Route Map; at the venue, the #YouthBaton Team will stretch out the banner, the
Theatre Group will start with Dancing and skit.
The function of the Theatre Group will be to: Pull,
Inform and entertain the crowd on that particular day. The MC of the Day will
be a member of the Theatre Group, while taking on stage of every Interactive
section.
For the purposes of the social media documentation, two
of the #YouthBaton Team members will be responsible for taking photos and short
videos. The Photos taken will posted on the #YouthBaton social media accounts e.g.
Facebook, and Instagram. One member will be Postings on twitter. You Tube Short
Videos are expected for every stop over hence their posting will be done after
the event has occurred and when subtitle have been included.
The MC will be moderating between the crowd, the
Theatre Group and the baton Team. During the event, #YouthBaton team will be
responsible for sharing on the Batons concept from the project description,
project activities under the clean energy and the objectives for today’s event.
From the every crowd, two people shall be invited by the MC to share their
CleanEnergy thoughts and propositions.
For every stop over; for Kisumu and Nairobi, the team
is expected spend 30mins hence by 13:00hrs, it’s expected that the team shall
have a lunch break and by 14:00hrs the teams will resume the event.
At the end all the persons involved will re assemble at
the Umande Premises for a short Exit and Evaluation meeting.
Responsibilities
for the Nairobi Team
|
No
|
Activity
|
TimeLine
|
Responsible Person
|
|
1
|
Overall
Coordinator of the Day
|
21st
Feb, 2015
|
Dalton
Odhiambo
|
|
2
|
Instagram
Photography & Posting
|
21st
Feb, 2015
|
Daniel
Orogo
|
|
3
|
Facebook
Photography & Posting
|
21st
Feb, 2015
|
Osewe
Ramogi
|
|
4
|
All
social media’s Like’s, Comments, and Sharing
|
21st
Feb, 2015
|
All(Theatre
Group and the Baton Team)
|
|
5
|
Welfare
|
21st
Feb, 2015
|
Joshua
Sepipe
|
|
6
|
Short
Videos for YouTube
|
21st
Feb, 2015
|
Joshua
Sepipe and Rehema Maluki
|
|
7
|
Twitting
on the Event
|
21st
Feb, 2015
|
Joshua
Ochieng’
|
|
8
|
Pulling,
Informing and Entertainment the Crowd
|
21st
Feb, 2015
|
KIDYOT
|
|
9
|
Narrative
and Evaluation Reports
|
23RD
Feb, 2015
|
Joshua
Ochieng’
|
Responsibilities
for the Kisumu Team
|
No
|
Activity
|
TimeLine
|
Responsible Person
|
|
1
|
Overall
Coordinator of the Day
|
21st
Feb, 2015
|
Steven
Okwany
|
|
2
|
Instagram
Photography & Posting
|
21st
Feb, 2015
|
Koga
|
|
3
|
Facebook
Photography & Posting
|
21st
Feb, 2015
|
Omollo
S. Kennedy
|
|
4
|
All
social media’s Like’s, Comments, and Sharing
|
21st
Feb, 2015
|
All(Theatre
Group and the Baton Team)
|
|
5
|
Welfare
Short Videos for YouTube
|
21st
Feb, 2015
|
Lillian
Tivana
|
|
6
|
Twitting
on the Event
|
21st
Feb, 2015
|
Koga
|
|
7
|
Pulling,
Informing and Entertainment the Crowd
|
21st
Feb, 2015
|
Amazon
Theatrix
|
|
8
|
Narrative
and Evaluation Reports
|
23RD
Feb, 2015
|
Steve
Okwany
|
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