2.1.
Target Groups and Beneficiaries
The
project will target underprivileged youth in urban slum areas in four African
countries; Mali, Burkina Faso, Kenya, and Mozambique. The primary target group is CBOs
and youth groups operating in these areas and the young people involved in the
organizations. The secondary target
group is SE’s current NGO partners(Umande Trust in Kenya) which will gain experiences with new
approaches, new social platforms for innovation and actions spearheaded by the
youth organizations. The final beneficiaries
are the youth targeted in the campaigns.
The
project will target underprivileged youth in urban slum areas in four African
countries; Mali, Burkina Faso, Kenya, and Mozambique. The primary target group is CBOs
and youth groups operating in these areas and the young people involved in the
organizations. The secondary target
group is SE’s current NGO partners(Umande Trust in Kenya) which will gain experiences with new
approaches, new social platforms for innovation and actions spearheaded by the
youth organizations. The final beneficiaries
are the youth targeted in the campaigns.
The different regions are selected due to the fact
that SE has a long-term presence and extensive network in these regions.
Moreover, by building on existing partnerships SE and Umande Trust is better suited to secure
the quality and sustainability of the project by providing support and
follow-up after the project is completed.
2.2.
Outputs and main Activities
Output 1: SE
and current south NGO (Umande Trust in the case of Kenya) partners have gained experience in new roles and tasks in
partnerships with youth CBOs in the four target countries.
Activity 1.1: Training Seminar on Campaigns
Description A
6 days training seminar on how to plan, implement, disseminate locally, and
document campaigns. The participants receive thorough training in different
methodologies for planning, implementing, and monitoring campaigns. A strong emphasis on how to document the campaigns and results by means of
films and practical exercises in film-making and how to use the Online
Platform is made. The participants discuss the campaign criteria and they develop
the criteria on how to partner, collaborate and work together. 2 CBO representatives and the local project coordinator from each target
country participate in the seminar. The SE project coordinator and a
representative from SE’s youth department UngEnergi also participate. The
seminar is based on an action-learning approach, where the participants learn
through working with the new methods in practice, and contribute to the
process of non-formal learning. Focus is put on providing the participants
with tools and ideas on different campaign topics and how the issue of climate
changes is related to other issues such as good governance, advocacy, social
auditing and many more. Particularly, the seminar introduces the Online Platform to the
participants. SE’s Kenyan partner Umande Trust is responsible for preparing,
coordinating, and executing the training seminar which is hosted by Umande Trust in
Nairobi.
Description By
the end of the campaigns, 2 CBO representatives and the local project
coordinator from each country participate in a workshop hosted by MFC Nyetta in
Bamako. The SE project coordinator and a representative from SE’s youth
department UngEnergi also participate. The purpose of the workshop is to share
experiences, learning processes, results, and best-practice. The youth exchange
ideas, debate new working methods, technology and share new ways of framing
development and climate change issues. Further, the workshop evaluates the
different communication tools applied in the project. Finally, the potential for future
cooperation between the different project partners will be discussed.
Activity 1.1: Training Seminar on Campaigns
Description A
6 days training seminar on how to plan, implement, disseminate locally, and
document campaigns. The participants receive thorough training in different
methodologies for planning, implementing, and monitoring campaigns. A strong emphasis on how to document the campaigns and results by means of
films and practical exercises in film-making and how to use the Online
Platform is made. The participants discuss the campaign criteria and they develop
the criteria on how to partner, collaborate and work together. 2 CBO representatives and the local project coordinator from each target
country participate in the seminar. The SE project coordinator and a
representative from SE’s youth department UngEnergi also participate. The
seminar is based on an action-learning approach, where the participants learn
through working with the new methods in practice, and contribute to the
process of non-formal learning. Focus is put on providing the participants
with tools and ideas on different campaign topics and how the issue of climate
changes is related to other issues such as good governance, advocacy, social
auditing and many more. Particularly, the seminar introduces the Online Platform to the
participants. SE’s Kenyan partner Umande Trust is responsible for preparing,
coordinating, and executing the training seminar which is hosted by Umande Trust in
Nairobi.
Activity 1.2: Best Practice Sharing Workshop in Bamak
Description By
the end of the campaigns, 2 CBO representatives and the local project
coordinator from each country participate in a workshop hosted by MFC Nyetta in
Bamako. The SE project coordinator and a representative from SE’s youth
department UngEnergi also participate. The purpose of the workshop is to share
experiences, learning processes, results, and best-practice. The youth exchange
ideas, debate new working methods, technology and share new ways of framing
development and climate change issues. Further, the workshop evaluates the
different communication tools applied in the project. Finally, the potential for future
cooperation between the different project partners will be discussed.
Output 2: SE
and partners(Umande Trust in Kenya) have explored various tools of communication to encourage and
motivate sharing and dialogue between SE current partners and CBOs in the four
target countries.
Activity 2.1: Online Platform –Development
Description SE
is responsible for the development of the Online Platform which is be done in
cooperation with the Danish communication consultancy Kollision. The Platform emphasizes visual communication focusing on videos and pictures. It is
possible to comment contributions and debate. The Platform have a 2
virtual batons included which will be passed on between the 4 countries. There is an integrated voting or like mechanism which facilitates to
assess the different campaign contributions. The system is developed as a
‘social media dashboard’ building in existent social channels developed into an
integrated platform.
Activity 2.2: Online Platform – Running
Description Umande Trust is responsible for running the Online Platform, supervising the other local
project coordinators in the use of the Platform, and assure the quality in the
stories uploaded by e.g. support translations and write a blog with updates on
the project.
Output 3: SE and
current south NGO(Umande Trust in the case of Kenya) partners have obtained experience in organizing, implementing,
disseminating, and documenting short term environmental campaigns targeting
youth in cooperation with CBOs.
Activity 3.1: Planning and Implementation of 16 campaigns &
Local Dissemination
It is mandatory in each
campaign that that the involved CBOs share experiences locally with other youth
groups and stakeholder. This can be done in various ways e.g. by cooperate with
other groups/CBOs/networks in the planning and implementation of the campaign
or by hosting a workshop where other youth groups are invited and the
experiences gained from the campaigns are shared. Participating groups and
other interested parties will always be invited to participate in the
discussions at the public part of the Online Platform.
Activity 3.2: Communication of results in Kenya
Description Umande Trust's youth department in cooperation with Umande's communication
department be responsible for communication of project results and disseminate
the lessons-learned to the Kenyan public – in particular theKenyan youth. In
this way, the campaign experiences of the project will be adapted in the work
of Umande Trust and to be used in the work of Umande Trust in kenya targeting
Kenyan youth.
Activity 2.1: Online Platform –Development
Description SE
is responsible for the development of the Online Platform which is be done in
cooperation with the Danish communication consultancy Kollision. The Platform emphasizes visual communication focusing on videos and pictures. It is
possible to comment contributions and debate. The Platform have a 2
virtual batons included which will be passed on between the 4 countries. There is an integrated voting or like mechanism which facilitates to
assess the different campaign contributions. The system is developed as a
‘social media dashboard’ building in existent social channels developed into an
integrated platform.
Activity 2.2: Online Platform – Running
Description Umande Trust is responsible for running the Online Platform, supervising the other local
project coordinators in the use of the Platform, and assure the quality in the
stories uploaded by e.g. support translations and write a blog with updates on
the project.
Output 3: SE and
current south NGO(Umande Trust in the case of Kenya) partners have obtained experience in organizing, implementing,
disseminating, and documenting short term environmental campaigns targeting
youth in cooperation with CBOs.
Activity 3.1: Planning and Implementation of 16 campaigns &
Local Dissemination
Description In each country, the CBOs make 4
campaigns, amounting to a total of 16. In this project campaigns are defined as
small project with a clear target, a short duration, fast impact, broad
outreach, and there is no heavy monitoring. During the inception phase
SE in collaboration with the current partners and the CBOs develop a set
of criteria which each campaign will have to fulfill regarding, deadlines, local
dissemination, and involvement of youth. It is the responsibility of the local
project coordinator that these criteria are met.
The
campaigns constitute 16 different responses to the questions “What can youth in
Africa do for a greener future in the face of climate change?” Campaigns are run under the following four themes: Clean Energy, Sanitation, Afforestation and Waste Management. Each campaign is based on the lessons learned from
the previous campaigns in all the countries which are shared through the Online
Platform.
It is mandatory in each
campaign that that the involved CBOs share experiences locally with other youth
groups and stakeholder. This can be done in various ways e.g. by cooperate with
other groups/CBOs/networks in the planning and implementation of the campaign
or by hosting a workshop where other youth groups are invited and the
experiences gained from the campaigns are shared. Participating groups and
other interested parties will always be invited to participate in the
discussions at the public part of the Online Platform.
Activity 3.2: Communication of results in Kenya
Description Umande Trust's youth department in cooperation with Umande's communication
department be responsible for communication of project results and disseminate
the lessons-learned to the Kenyan public – in particular theKenyan youth. In
this way, the campaign experiences of the project will be adapted in the work
of Umande Trust and to be used in the work of Umande Trust in kenya targeting
Kenyan youth.
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